公共基础平台课程 |
my-0024 |
思想道德与法治Ideological and Nomocracy |
3 |
48 |
32 |
16 |
|
3 |
|
|
|
|
|
|
|
考试 |
| my-0025 |
中国近现代史纲要Compendium of Modern Chinese History |
3 |
48 |
32 |
16 |
|
|
3 |
|
|
|
|
|
|
考试 |
| my-0026 |
马克思主义基本原理Basic Principles of Marxism |
3 |
48 |
32 |
16 |
|
|
|
3 |
|
|
|
|
|
考试 |
| my-0027 |
毛泽东思想和中国特色社会主义理论体系概论Mao Zedong Thought and Introduction to the Theoretical System of Socialism with Chinese Characteristics |
3 |
48 |
32 |
16 |
|
|
|
3 |
|
|
|
|
|
考试 |
| my-0028 |
习近平新时代中国特色社会主义思想概论Introduction to Socialism with Chinese Characteristics in the Xi Jinping New Eras |
3 |
48 |
48 |
|
|
|
|
|
3 |
|
|
|
|
考试 |
| my-0029 my-0030 my-0031 my-0032 my-0033 my-0034 my-0035 my-0036 |
形势与政策Situation and Policies |
2 |
64 |
16 |
|
48 |
0.25 |
0.25 |
0.25 |
0.25 |
0.25 |
0.25 |
0.25 |
0.25 |
考查 |
| wy-0001wy-0002wy-0003wy-0004 |
大学英语College English |
9 |
208 |
80 |
128 |
|
3 |
3 |
1.5 |
1.5 |
|
|
|
|
考试 |
| gt-0001 gt-0002 gt-0003 gt-0004 |
公共体育Physical Education |
4 |
144 |
128 |
16 |
|
1 |
1 |
1 |
1 |
|
|
|
|
考查 |
| xsc-0001 |
大学生心理健康教育The Mental Health Education for College Students |
2 |
32 |
32 |
|
|
2 |
|
|
|
|
|
|
|
考查 |
| xsc-0002 |
大学生职业生涯规划Career planning for college students |
1 |
16 |
16 |
|
|
1 |
|
|
|
|
|
|
|
考查 |
| xsc-0003 |
大学生就业指导Career guidance for college students |
1 |
16 |
16 |
|
|
|
|
|
|
|
1 |
|
|
考查 |
| fx-0001 |
国家安全教育National Security Education |
1 |
16 |
16 |
|
|
|
1 |
|
|
|
|
|
|
考查 |
| jwc-0001 |
劳动教育Labor Education |
1 |
16 |
16 |
|
|
|
|
1 |
|
|
|
|
|
考查 |
| jsj-0013 |
人工智能导论Intelligent AI |
1 |
32 |
|
|
32 |
|
1 |
|
|
|
|
|
|
考查 |
| xsc-0004 |
军事理论与训练Military Theory and Training |
4 |
204 |
36 |
3周 |
|
4 |
|
|
|
|
|
|
|
考查 |
| 合计 |
41 |
988 |
532 |
376 |
80 |
14.25 |
9.25 |
9.75 |
5.75 |
0.25 |
1.25 |
0.25 |
0.25 |
|
| 专业基础平台课程 |
sx-0005 |
高等数学III-1Advanced Mathematics III-1 |
4 |
64 |
64 |
|
|
4 |
|
|
|
|
|
|
|
考试 |
| Jg-0-0001 |
管理学Management |
4 |
64 |
64 |
|
|
|
|
4 |
|
|
|
|
|
考试 |
| sx-0006 |
高等数学III-2 Advanced Mathematics III-2 |
4 |
64 |
64 |
|
|
|
4 |
|
|
|
|
|
|
考试 |
| Jg-0-0002 |
管理经济学Management Economics |
3 |
48 |
48 |
|
|
|
|
|
3 |
|
|
|
|
考试 |
| Jg-0-0003 |
经济法Economic Law |
3 |
48 |
48 |
|
|
|
|
|
3 |
|
|
|
|
考试 |
| sx-0007 |
线性代数Linear Algebra |
3 |
48 |
48 |
|
|
|
|
|
3 |
|
|
|
|
考试 |
| sx-0009 |
概率论与数理统计Probability and Mathematical Statistics |
3 |
48 |
48 |
|
|
|
|
3 |
|
|
|
|
|
考试 |
| 合计 |
24 |
384 |
384 |
|
|
4 |
4 |
7 |
9 |
|
|
|
|
|
| 专业核心课程 |
Jg-0-0004 |
统计学Statistics |
3 |
48 |
48 |
|
|
|
|
|
3 |
|
|
|
|
考试 |
| Jg-2-0003 |
市场营销学Marketing |
3 |
48 |
48 |
|
|
|
|
3 |
|
|
|
|
|
考试 |
| Jg-2-0006 |
组织行为学Organizational Behavior |
3 |
48 |
48 |
|
|
|
|
3 |
|
|
|
|
|
考试 |
| Jg-3-0001 |
会计学Accounting |
3 |
48 |
48 |
|
|
|
|
|
|
3 |
|
|
|
考试 |
| Jg-4-0004 |
财务管理学Financial Management |
3 |
48 |
48 |
|
|
|
|
|
|
3 |
|
|
|
考试 |
| Jg-2-0002 |
人力资源管理Human Resource Management |
3 |
48 |
48 |
|
|
|
|
|
|
|
3 |
|
|
考试 |
| Jg-2-0004 |
运营管理Production Operation Management |
3 |
48 |
48 |
|
|
|
|
|
|
|
3 |
|
|
考试 |
| Jg-3-2410 |
战略管理Strategic Management |
3 |
48 |
48 |
|
|
|
|
|
|
3 |
|
|
|
考试 |
| Jg-3-0032 |
数字营销概论Introduction to digital marketing |
2 |
32 |
32 |
|
|
|
|
|
2 |
|
|
|
|
考试 |
| Jg-1-0059 |
大数据导论Introduction to big data |
1 |
16 |
16 |
|
|
|
|
|
|
1 |
|
|
|
考试 |
| Jg-3-0034 |
商务数据分析Business data analysis |
1 |
16 |
16 |
|
|
|
|
|
|
|
1 |
|
|
考试 |
| 合计 |
|
28 |
448 |
448 |
|
|
|
|
6 |
5 |
10 |
7 |
|
|
|
| 专业选修课程 |
A.直播电商模块 |
| Jg-3-2411 |
AI文案写作实务Copy writing |
1 |
16 |
16 |
|
|
|
|
|
|
1 |
|
|
|
考查 |
| Jg-3-0012 |
CI策划CI Planning |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-3-0010 |
新媒体运营New Media Operations |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-2402 |
剪映短视频制作与运营Short video production and operation with CapCut |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0020 |
直播营销Live marketing |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2403 |
直播主播实践Live Anchor Practice |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2405 |
直播副播实践Live Deputy Anchor Practice |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2406 |
直播场控实践Live Field Control Practice |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2407 |
直播中控实践Live Process Control Practice |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2408 |
直播客服实践Live Customer Service Practice |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2409 |
直播选品实践Live Product Selection Practice |
2 |
64 |
|
64 |
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-2412 |
新媒体内容创作New media content creation |
1 |
16 |
16 |
|
|
|
|
|
|
1 |
|
|
|
考查 |
| Jg-3-2413 |
新媒体营销案例分析Creation and operation of internet content |
1 |
16 |
16 |
|
|
|
|
|
|
1 |
|
|
|
考查 |
| Jg-3-0004 |
网络营销Internet Marketing |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0009 |
SEM搜索引擎营销SEM Search Engine Marketing |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0005 |
视觉设计Visual Design |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0026 |
网店运营Online Store Operation |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-3-0027 |
推销实务Sales Strategies Practice |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0023 |
广告实务Advertising Practice |
2 |
32 |
32 |
|
|
|
|
2 |
|
|
|
|
|
考查 |
| Jg-3-0002 |
营销策划Marketing Planning |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-0021 |
商务礼仪Business Etiquette |
2 |
32 |
32 |
|
|
|
|
2 |
|
|
|
|
|
考查 |
| B.跨境电商模块 |
| jg-1-0011 |
跨境电子商务导论Introduction to Cross-Border E-Commerce |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| jg-1-0012 |
跨境电商营销Cross-border E-commerce Marketing |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| jg-1-0013 |
跨境电商物流Cross-border E-commerce Logistics |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0024 |
电子商务E-commerce |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0006 |
专业英语Specialized English |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-0015 |
物流管理Logistics |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-0003 |
客户管理Customer Management |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-2414 |
管理沟通Managerial Communication |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-3-0016 |
ERP信息系统ERP Information System |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0017 |
基于Excel的商务与经济统计Business Statistics with Excel |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| C.职业素养模块 |
| Jg-3-0025 |
商务谈判Business negotiation |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-0018 |
演讲与沟通Speech and Communication |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0014 |
文献检索与论文写作Literature Search and Paper Writing |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-0006 |
品牌创意思维Brand Creative Thinking |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-0-0015 |
创新思维与创业Creative Thinking and Entrepreneurship |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0010 |
行政能力测试Administrative Ability Test |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-0-0011 |
申论Claim |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-0-0012 |
面试技巧Interview Skills |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-0-0013 |
Office操作Office Operation |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-3-0017 |
商业报告撰写实务Business Report Writing Practice |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| JG-2-0011 |
商业分析导论Introduction to Business Analysis |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| D.任选模块 |
| Jg-0-0030 |
食品产业发展专题Special Topic on Food Industry Development |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-3-0022 |
消费者行为学Consumer Behavior |
2 |
32 |
32 |
|
|
|
|
|
2 |
|
|
|
|
考查 |
| Jg-0-0016 |
市场调查与预测Market Research and Forecast |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-0-0005 |
经济数学Economic Mathematics |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| JG-2-0013 |
产业经济分析Industrial Economic Analysis |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0018 |
SPSS实战与统计思维SPSS Practice and Statistical Thinking |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0019 |
问卷调查数据分析实务Questionnaire Data Analysis Practice |
2 |
32 |
32 |
|
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0021 |
Stata数据分析与应用Stata Data Analysis and Application |
2 |
32 |
32 |
|
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-0014 |
社会热点分析Social Hot Spot Analysis |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| Jg-0-0007 |
政治经济学Political Economy |
2 |
32 |
32 |
|
|
|
2 |
|
|
|
|
|
|
考查 |
| Jg-3-0019 |
品牌管理Brand Management |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| jg-4-0056 |
财政学Finance |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| jg-2-0008 |
运筹学Operations Research |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| jgwzy-0023 |
数字人力资源Digital human resources |
2 |
32 |
32 |
|
|
|
|
|
|
|
|
2 |
|
考查 |
| 合计（规定选修） |
33 |
528 |
528 |
|
|
|
2 |
2 |
2 |
9 |
12 |
6 |
|
|
| 集中实践环节 |
jg-0-0029 |
劳动教育实践Labor education |
0 |
32 |
|
32 |
|
|
|
0 |
|
|
|
|
|
考查 |
| Jg-0-0023 |
专业认知实习Professional Cognitive Internship |
2 |
2周 |
|
2周 |
|
|
|
2 |
|
|
|
|
|
考查 |
| jg-3-0037 |
新媒体营销实训New Media Copywriting Training |
2 |
2周 |
|
2周 |
|
|
|
|
2 |
|
|
|
|
|
| jg-3-0039 |
数字营销综合实训Digital Marketing Comprehensive Training |
2 |
2周 |
|
2周 |
|
|
|
|
|
2 |
|
|
|
考查 |
| Jg-3-2415 |
创新创业实训Innovation and Entrepreneurship Training |
2 |
2周 |
|
2周 |
|
|
|
|
|
|
2 |
|
|
考查 |
| Jg-0-0027 |
毕业论文（设计）Graduation Thesis |
8 |
8周 |
|
8周 |
|
|
|
|
|
|
|
|
8 |
|
| Jg-0-0026 |
毕业实习Graduation Internship |
8 |
8周 |
|
8周 |
|
|
|
|
|
|
|
|
8 |
|
| 合计 |
24 |
32+24周 |
|
32+24周 |
|
|
|
2 |
2 |
2 |
2 |
|
16 |
|
| 公共选修模块 |
|
人文素质类
|
2 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
科学素养类 |
2 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
美育类 |
2 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
大学语文 |
1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
国际视野类 |
2 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
创新创业类 |
1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
四史类 |
1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
| 合计（规定选修） |
10 |
160 |
160 |
|
|
|
2 |
2 |
2 |
2 |
2 |
|
|
|
| 总计 |
160 |
2540+24周 |
2052 |
408+24周 |
80 |
18.25 |
17.25 |
28.75 |
25.75 |
23.25 |
24.25 |
6.25 |
16.25 |
|
